Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site
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Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site
Sponsored (native) content is in the spotlight again and this time Amex gets is knuckles rapped.
How clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?