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Posts Tagged "Advertorial"

News organisations ‘go native’ to find new source of ad revenue

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By Martin Wright
December 4, 2014
News

Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site

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American Express Faulted For Ads Promoting Sponsored-Content Site

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By Martin Wright
September 28, 2014
News

Sponsored (native) content is in the spotlight again and this time Amex gets is knuckles rapped.

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The blurred lines of native ads

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By Martin Wright
September 1, 2014
News

How clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?

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Latest Posts

  • May 16, 2022
    By Martin Wright

    Arc partners with Bridge2Food

    Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announced today it has entered into an investment partnership with Bridge2Food, a membership and events business in the plant-based food and proteins industry

  • May 10, 2022
    By Martin Wright

    Future acquires WhoWhatWear

    Future plc (LSE: FUTR; “Future” or “the Group”), the global platform for specialist media, today announces the acquisition of WhoWhatWear, a leading digital-only women’s lifestyle publisher based in the US from Clique Brands Inc.

Contact

  • Media Mergers
  • 27 Wellow Gardens
  • Titchfield Common
  • Hampshire
  • PO14 4RH
  • United Kingdom
  • +44 (0)7775 60 18 12
  • contact@mediamergers.co.uk

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