Posts Tagged "ANA"

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

As marketers grow increasingly concerned about the integrity of the online advertising inventory they are buying, a trade group and 30 well-known marketers are forming a coalition to address the problem