Hearst Magazines has acquired a minority stake in Gear Patrol, an enthusiast men’s brand focused on products and stories about the outdoors, fitness, style, tech, cars and travel. Gear Patrol, which launched in 2007, reaches over 2 million readers monthly. The brand has a website, biannual print publication, advertising, branded content and events.
Retale, a location-based mobile platform connecting more than 3.5 million shoppers with their favourite major retailers locally and based on the German kaufDA business model, announced it has secured US$12m in funding from its existing investor base among which Axel Springer holds the largest stake
CRM shop MRM//McCann, part of McCann Worldgroup, has acquired Optaros, a digital eCommerce services/solutions provider
WPP Digital takes a minority stake in Polestar in China
In a press release WPP has announced that its wholly-owned operating company Salmon, a leading e-commerce agency has acquired e-commerce specialists, Neoworks Limited in the UK
