Posts Tagged "Epsilon"

Publicis Groupe (Euronext Paris: FR0000130577, CAC 40) today announced it has entered into an agreement with Alliance Data Systems Corporation (NYSE: ADS) under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation of Publicis’ strategy to become the preferred transformation partner for its clients 

Publicis Groupe is in talks to acquire data marketing giant Epsilon, the holding company confirmed Monday. Epsilon, which is owned by Irving, Texas-based Alliance Data Systems, is ranked as the world’s 13th largest agency company with revenue of $2.3 billion in 2017, according to the latest figures from the Ad Age Datacenter. Epsilon reported 2018 worldwide revenue of $2.2 billion.