WPP has acquired Essence Digital, one of the fastest-growing media agencies and the largest independent buyer of online advertising
WPP has acquired Essence Digital, one of the fastest-growing media agencies and the largest independent buyer of online advertising
One of London’s hottest independent, digital media-buying agencies, Essence Digital, is in advanced talks to sell to WPP. Essence is Google’s main global digital agency and other clients include Expedia and eBay. No price was put on the planned Essence deal, which was first reported by the Wall Street Journal.