Sir Martin Sorrell’s advertising group, WPP, has called an end to the Brexit shock that has hammered the ad market since the EU referendum vote in June and upgraded its forecast for the industry
Sir Martin Sorrell’s advertising group, WPP, has called an end to the Brexit shock that has hammered the ad market since the EU referendum vote in June and upgraded its forecast for the industry
One of London’s hottest independent, digital media-buying agencies, Essence Digital, is in advanced talks to sell to WPP. Essence is Google’s main global digital agency and other clients include Expedia and eBay. No price was put on the planned Essence deal, which was first reported by the Wall Street Journal.