More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB
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More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB
An “unethical, immoral, mendacious coven of techie wannabes” — that is how Randall Rothenberg, president of the Interactive Advertising Bureau, describes ad-blocking companies
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday.
Reports and surveys reveal more data about the trend toward mobile marketing in the advertising space.The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014