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Posts Tagged "IAB"

One in five adults now use ad-blockers, says IAB survey

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By Martin Wright
March 1, 2016
News

More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB

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Media companies worried as ad blocking goes mobile

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By Martin Wright
February 22, 2016
News

An “unethical, immoral, mendacious coven of techie wannabes” — that is how Randall Rothenberg, president of the Interactive Advertising Bureau, describes ad-blocking companies

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IAB To Offer Publishers New Tools Against Ad Blockers

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By Martin Wright
October 1, 2015
News

The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday.

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Mobile Spending To Increase As Revenue Surges

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By Martin Wright
August 29, 2015
News

Reports and surveys reveal more data about the trend toward mobile marketing in the advertising space.The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014

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Latest Posts

  • May 16, 2022
    By Martin Wright

    Arc partners with Bridge2Food

    Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announced today it has entered into an investment partnership with Bridge2Food, a membership and events business in the plant-based food and proteins industry

  • May 10, 2022
    By Martin Wright

    Future acquires WhoWhatWear

    Future plc (LSE: FUTR; “Future” or “the Group”), the global platform for specialist media, today announces the acquisition of WhoWhatWear, a leading digital-only women’s lifestyle publisher based in the US from Clique Brands Inc.

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