Media companies worried as ad blocking goes mobile

imageAn “unethical, immoral, mendacious coven of techie wannabes” — that is how Randall Rothenberg, president of the Interactive Advertising Bureau in the US, describes ad-blocking companies. In a speech to his members, which include Google and Yahoo, Mr Rothenberg last month described Adblock Plus, maker of the most popular software for blocking ads, as “an old-fashioned extortion racket, gussied [dressed] up in the flowery but false language of contemporary consumerism”.

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