Incisive extends ad-blocking initiative

The company has been at the forefront of developing anti-ad blocking technologies in the business media sector. Today, according to the IAB, 9.2 million adults in the UK use ad blocking software on their web browsers. Incisive Media claims to be the only B2B media owner to deploy anti-ad blocking technology on its sites.

It is tackling the issue head-on by reminding users with an ad blocker that its sites are funded by marketing services, which allows the business to deliver high-quality journalism without a subscription, and requesting them to disable their ad blocker.

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