Matomy buys mobile programmatic platform MobFox For $17.6M

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

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Programmatic Is Growing Up

Two of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why

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