Programmatic Is Growing Up

IPG_LogoTwo of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why.publicis

IPG’s Mediabrands unit this morning unveiled a new platform that allows “its agencies and clients to plan, buy, post and retarget local TV viewers” using technology from WideOrbit. Publicis’ news was not as overtly about programmatic as IPG’s, but it’s $65 million investment for a 20% stake in Matomy has ad tech overtures.

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