Press Release: UDG Healthcare plc (“the Group”), a leading international healthcare services provider, is pleased to announce the acquisition of MicroMass Communications (“MicroMass”), a US-based healthcare communications agency specialising in behavioural change, for a total consideration of up to $75.8m. MicroMass designs solutions across all therapeutic areas that improve patient and health outcomes by changing patient and provider behaviour. These solutions are created bespoke to the needs of each of MicroMass’ pharmaceutical clients. As the role of patients in healthcare decision making expands, coupled with the ongoing shift to digital channels, demand from pharmaceutical companies for behavioural change and direct patient engagement capabilities is increasing.
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