WPP’s Millward Brown has agreed to acquire Analytics Quotient in the US

WPP announces that its operating network Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts insights from data to help clients define their marketing strategies. AQ also builds data visualization tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data

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Millward Brown acquires majority stake in ARMI-Marketing in Russia and Ukraine

WPP announces that its wholly-owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire a majority stake in ARMI-Marketing in Russia (“ARMI”). Founded in 1992 and headquartered in Moscow, ARMI is a leading provider of market research services in Russia and Ukraine. Clients include leading multinational and […]

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