WPP announces that its wholly owned operating company Millward Brown, has acquired a majority stake in BrandAnalytics Consultoria Ltda. (“BrandAnalytics”), a leading branding valuation consultancy in Brazil and in Latin America.
Founded in 2006, BrandAnalytics provides consultancy in branding valuation, including research, metrics and scorecard design services. BrandAnalytics’s unaudited revenues for the year ended 31 December 2012 were approximately R$4 million with gross assets of approximately R$0.4 million at the same date. Clients include Bradesco, Nextel, Petrobras, Santander, Vale and Walmart. The company employs 12 people and is based in São Paulo. BrandAnalytics will operate as a division of Millward Brown Optimor for Latin America.
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