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Posts Tagged "Mobile advertising"

Mobile Spending To Increase As Revenue Surges

0
By Martin Wright
29 August 2015
News

Reports and surveys reveal more data about the trend toward mobile marketing in the advertising space.The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014

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BBC global study sees surge in smartphone use for consuming news and advertising

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By Martin Wright
24 February 2014
News

World’s first study into use of mobile by affluent consumers reveals mobile advertising four times more effective than desktop

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Gartner predicts growth in mobile ad spend through 2017

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By Martin Wright
21 January 2014
News

Gartner said it expects global mobile advertising spending to reach $18 this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion

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Latest Posts

  • 12 February 2025
    By Martin Wright

    With Intelligence acquires The Deal from...

    With Intelligence, the leading provider of investment intelligence for alternative assets, private markets and public funds, today announced the acquisition of The Deal from Delinian. The Deal is the leading source for forward-looking intelligence on M&A and Private Equity deals. It provides dealmaking professionals the analytic perspective they need embedded in their daily workflows.

  • 27 January 2025
    By Martin Wright

    Bauer Media to acquire Clear Channel...

    Hamburg, January 9, 2025 – Today, Bauer Media Group (“Bauer Media” or “the Group”) – a leading European media business which includes print and online publishing, and Audio broadcasting and entertainment – announced that it has signed an agreement to acquire Clear Channel Europe-North (“Clear Channel Europe”), a significant player in the Out of Home (“OOH”) media sector. The transaction is expected to close in 2025, upon satisfaction of regulatory approvals.

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