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Posts Tagged "Mobile advertising"

Mobile Spending To Increase As Revenue Surges

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By Martin Wright
August 29, 2015
News

Reports and surveys reveal more data about the trend toward mobile marketing in the advertising space.The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014

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BBC global study sees surge in smartphone use for consuming news and advertising

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By Martin Wright
February 24, 2014
News

World’s first study into use of mobile by affluent consumers reveals mobile advertising four times more effective than desktop

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Gartner predicts growth in mobile ad spend through 2017

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By Martin Wright
January 21, 2014
News

Gartner said it expects global mobile advertising spending to reach $18 this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion

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Latest Posts

  • May 16, 2022
    By Martin Wright

    Arc partners with Bridge2Food

    Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announced today it has entered into an investment partnership with Bridge2Food, a membership and events business in the plant-based food and proteins industry

  • May 10, 2022
    By Martin Wright

    Future acquires WhoWhatWear

    Future plc (LSE: FUTR; “Future” or “the Group”), the global platform for specialist media, today announces the acquisition of WhoWhatWear, a leading digital-only women’s lifestyle publisher based in the US from Clique Brands Inc.

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