Posts Tagged "Mobile advertising"

Reports and surveys reveal more data about the trend toward mobile marketing in the advertising space.The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014

World’s first study into use of mobile by affluent consumers reveals mobile advertising four times more effective than desktop

Gartner said it expects global mobile advertising spending to reach $18 this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion