Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing consumption of video thanks to smartphone technology
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research. Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published […]
Groupon had once been one of the fastest growing companies in the world, but this growth has slowed to a crawl over the past two years. The company had once boasted of $2 billion in annual revenue, but recent problems have caused a significant change in leadership and Groupon’s business plan. In order to become […]
World’s first study into use of mobile by affluent consumers reveals mobile advertising four times more effective than desktop
