Groupon focuses on mobile in order to secure future growth

Groupon had once been one of the fastest growing companies in the world, but this growth has slowed to a crawl over the past two years. The company had once boasted of $2 billion in annual revenue, but recent problems have caused a significant change in leadership and Groupon’s business plan. In order to become more engaging to a new generation of consumers, Groupon has set its sights on the mobile sector. While Groupon had been working to establish a mobile presence in the past, it is now looking to become a dominant force in mobile commerce.

Groupon may be able to evolve from a flash-sale email organization into a prominent mobile shopping platform. Approximately 50% of the company’s transactions are currently conducted through a mobile device, which suggests that it already has a strong following among mobile consumers. Earlier this year, Groupon successfully acquired Ticket Monster and Ideeli, two companies that are expected to further increase its connection to consumers with mobile devices.

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