Why Informa Is Putting Events at the Center of Its Media Brands

Even as events become more central revenue pillars for a lot of B2B brands, few publishers are reorganizing their media products around them. Informa is taking a big step in that direction though, merging Food Product Design into Natural Products Insider in an attempt to put forward a more unified voice to its audience, and one more closely aligned with its main trade show, SupplySide West

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