Why Informa Is Putting Events at the Center of Its Media Brands

natural productsEven as events become more central revenue pillars for a lot of B2B brands, few publishers are reorganizing their media products around them. Informa is taking a big step in that direction though, merging Food Product Design into Natural Products Insider in an attempt to put forward a more unified voice to its audience, and one more closely aligned with its main trade show, SupplySide West. The event drew about 13,000 attendees and generated 1,700 booth sales in 2014. To an extent, the move also shows just how much faith Informa is putting on digital and events, compared to print.
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