Publishers behind paywalls are stuck with a ‘scaleless’ strategy, believes the Telegraph, as it looks to balance its own paywall with an open model that takes cues from Apple News
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Publishers behind paywalls are stuck with a ‘scaleless’ strategy, believes the Telegraph, as it looks to balance its own paywall with an open model that takes cues from Apple News
German weekly news magazine to start charging for some articles online to fight decline in advertising and circulation
The move signals the failure of the News UK title’s paywall experiment and comes after The Sun began making web content available for free in June.
ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income
Has the Sun abandoned its paywall? Readers without a subscription can access the splash, some of its main news stories and high-profile columnists as well as some sports stories for free. So, what’s left?In fact, a great deal of the content on the Sun’s website now appears to be accessible, which is bound to upset […]