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Posts Tagged "Programmatic"

Programmatic’s ‘Race To The Bottom’ – Publishers’ Fight Back Begins

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By Martin Wright
March 24, 2015
News

Programmatic has often been characterised as a “race to the bottom” where brands can pick up bargains as eyeballs become available in real-time. In a world far removed from the premium assurances of direct buys, programmatic can mechanise the process, but as it does so, CPMs appear to be going only in one direction

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The Wall: 2015 – a breakthrough year for video advertising

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By Martin Wright
January 21, 2015
News

Advertisers and agencies are already sold on programmatic, but in 2015 we will see publishers fully embrace programmatic technology as they begin to realise the huge opportunity it represents for efficiency and financial growth

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Why ‘Programmatic’ Is The Word Of The Year

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By Martin Wright
December 9, 2014
News

According to an ANA (Association of National Advertisers survey),“programmatic” was voted the word of the year.

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PubMatic continues to up its mobile game, as the supply-side platform (SSP) acquires Mocean Mobile

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By Martin Wright
May 19, 2014
Deals

PubMatic can now directly offer its publisher partners an ad server to sell mobile ads

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Precision Health Media Rebrands, Offers Tech To Other Verticals

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By Martin Wright
January 31, 2014
News

Precision Health Media, a programmatic tech provider has announced it has rebranded as PageScience to offer programmatically to other verticals

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Programmatic ad-buying agency MediaCrossing raises $6 Million

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By Martin Wright
October 28, 2013
News

MediaCrossing — the latest entrant into the increasingly expansive programmatic ad-buying space — just raised $6 million

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Latest Posts

  • May 16, 2022
    By Martin Wright

    Arc partners with Bridge2Food

    Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announced today it has entered into an investment partnership with Bridge2Food, a membership and events business in the plant-based food and proteins industry

  • May 10, 2022
    By Martin Wright

    Future acquires WhoWhatWear

    Future plc (LSE: FUTR; “Future” or “the Group”), the global platform for specialist media, today announces the acquisition of WhoWhatWear, a leading digital-only women’s lifestyle publisher based in the US from Clique Brands Inc.

Contact

  • Media Mergers
  • 27 Wellow Gardens
  • Titchfield Common
  • Hampshire
  • PO14 4RH
  • United Kingdom
  • +44 (0)7775 60 18 12
  • contact@mediamergers.co.uk

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