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Why ‘Programmatic’ Is The Word Of The Year

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By Martin Wright
December 9, 2014
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According to an ANA (Association of National Advertisers (USA) survey), “programmatic” was voted the word of the year. The result is not all that surprising, and perhaps more interesting are the reasons voters gave for voting for “programmatic.”

For the full blog read Mediapost and here

Related posts:

  1. Programmatic Buys Expected To Jump 21% This Year
  2. 2014 Predictions for digital video: The year of programmatic video advertising
  3. The Programmatic Advertising Report: Mobile, video, and real-time bidding will catapult programmatic ad spend
  4. You’ve heard of programmatic TV – now Time Inc and MediaMath unveil ‘programmatic print’
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