The Future Of Programmatic Media Buying

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems. Are Programmatic & RTB the same? No. RTB (real-time buying) is an online advertising technology that enables publishers to sell unsold inventory through an ad exchange on an impression-by-impression basis, as each impression becomes available on […]

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New Ad Campaign Touts Pro-Publisher RTB Pricing Platform

The essence of the campaign is that many digital publishers are getting squeezed to the breaking point as media consolidates further and new technologies like real time bidding continue to gain traction. Many competing third-party vendor systems have “technology designed to favor the ad buyer, not the seller,” Sonobi contends.

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