Publicis Groupe has acquired Expicient Inc. a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and physical stores
While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love
Publicis, the French advertising group, has agreed to acquire US consultancy group Sapient in a $3.7bn all-cash deal that meets its ambition to expand in the US just months after its previous merger attempt collapsed embarrassingly
SapientNitro has acquired Campfire, a digital creative boutique
