WPP’s Kantar Buys Minority Stake In SecondSync

WPP announces that Kantar, has acquired a minority stake in SecondSync Limited, an early-stage social TV business focusing on analysis of social media conversations around TV broadcasts to provide audience insights that can be used for media planning and audience research and commissioning.

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WPP's Kantar Buys Minority Stake In SecondSync

WPP announces that Kantar, has acquired a minority stake in SecondSync Limited, an early-stage social TV business focusing on analysis of social media conversations around TV broadcasts to provide audience insights that can be used for media planning and audience research and commissioning.

read more