WPP’s Kantar Buys Minority Stake In SecondSync

WPP announces that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync Limited (“SecondSync”). SecondSync is an early-stage social TV business focusing on analysis of social media conversations around TV broadcasts to provide audience insights that can be used for media planning and audience research and commissioning.

Headquartered in Bristol, UK, SecondSync was launched in 2012 by its co-founders, Andrew Littledale, Ted Littledale, Lee Carre and Dan Fairs. SecondSync is in the process of growing its technology team, enhancing its suite of advertising tools for the SecondSync platform and expanding geographically. Clients include Channel 4, ITV, BBC, Shine and MediaCom.

SecondSync further strengthens WPP’s digital and data investment management businesses. WPP’s digital revenues were well over US$5 billion in 2012 and represented 33% of total Group revenues of US$16.5 billion. The Group is targeting 35-40% of revenues for digital in the next five years.

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