WPP unit acquires majority stake in Designercity (Hong Kong)

WPP announces that XM Asia, a division of WPP’s wholly-owned operating company, JWT, the global communications group, has agreed to acquire a majority stake in Hong Kong digital consultancy Designercity.

A highly awarded agency, Designercity was founded in 1995 in London, and relocated to Hong Kong in 2000. It employs 108 people and has unaudited revenues of HKD 43.7 million for the year ended as at 31 March 2013, with total assets at the same date of HKD 18.7 million.

Designercity is a leading digital consultancy that specialises in ‘Connected Experiences’, building integrated digital solutions that seamlessly connect across all different devices – from online to mobile to kiosks. The company works closely with clients to tailor and optimise experiences on their websites, social media and e-commerce platforms. Clients include Hong Kong Tourism Board, Hong Kong Trade Development Council, Arsenal FC, Dairy Farm Group, The Peninsula, Swire Hotels and Hong Kong International Airport.

This investment is a further step towards WPP’s declared goal of developing its businesses in the fast growing economies of Asia Pacific, as well as Latin America, Africa and the Middle East, Central and Eastern Europe.

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