WPP announces that its wholly owned operating company, OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has acquired a majority stake in Verticurl, a demand generation and marketing automation services firm.
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products, services and/or solutions. Marketing automation refers to data driven software platforms designed for automating repetitive marketing tasks helping to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
Headquartered in Singapore, Verticurl has a strong global footprint. Founded in 2006, Verticurl employs more than 160 people working across offices in Japan, China, Australia, Korea, India, Indonesia, the United Kingdom, Germany, the United States and Canada.
Verticurl’s unaudited revenues as at financial year ended 31 March 2013 were S$5.9million, with gross assets of S$2.8 million.
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