The real way forward for publishers is to keep control of their data through a supply-side strategy.
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The real way forward for publishers is to keep control of their data through a supply-side strategy.
Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]
Everybody knows it’s there but as the technology has been focussed on the demand side, it can be very easy to forget the supply element, or rather, the publisher side of the equation
Israel tech firm Matomy yesterday became only the second firm to list on London’s new high-growth segment after resurrecting a listing plan from earlier this year
“Dark pools. That’s what our private exchanges really are.”
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announced the opening of an office in London