Time Inc. today announced the acquisition of inVNT, a seven-year-old experiential company that specializes in live media, digital and traditional media, brand environments and creative services
Programmatic has often been characterised as a “race to the bottom” where brands can pick up bargains as eyeballs become available in real-time. In a world far removed from the premium assurances of direct buys, programmatic can mechanise the process, but as it does so, CPMs appear to be going only in one direction
After more than a year of preparation, it spun off its Time Inc print division, which on Monday began trading as an independent company and is now in discussions to take a substantial stake (as much as 30%) in Vice Media
