Publicis Groupe acquires Run for mobile-focused DMP, DSP Tech

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]

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US regulator plan could unlock internet TV

In the US online video services would be guaranteed access to the most popular television shows under new rules proposed by the head of the US communications watchdog which risk undermining the business models of cable companies and broadcasters. And perhaps the UK next! For the full story read FT.Com

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Ogilvy CommonHealth Worldwide acquires Element Marketing Group in the US

WPP announces that its wholly-owned operating company Ogilvy CommonHealth Worldwide, the health communications experts of Ogilvy & Mather, has acquired Element Marketing Group (“Element”) in the United States. Element’s revenues for the year ended 31 December 2013 were US$8.3 million with gross assets of US$2.4 million as of 31 August 2014. Element’s clients include a […]

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