In a RNS today WPP announces that its wholly-owned company, POSSIBLE, the global creative digital agency that is part of WPP Digital, has acquired The Swift Collective, Inc. (“Swift”) in the United States
Today’s acquisition adds 17 Trade Shows in the Construction and Real Estate vertical, including leading brands such as World of Concrete, Greenbuild and The International Surfaces Event
Publicis, the French advertising group, has agreed to acquire US consultancy group Sapient in a $3.7bn all-cash deal that meets its ambition to expand in the US just months after its previous merger attempt collapsed embarrassingly
Consumer demand for magazine media (in the US) is growing
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]
In the US online video services would be guaranteed access to the most popular television shows under new rules proposed by the head of the US communications watchdog which risk undermining the business models of cable companies and broadcasters. And perhaps the UK next! For the full story read FT.Com
Mark Shashoua has confirmed that i2i Events Group has acquired the leading global event for innovations in money, Money20/20,
In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, rising to over $20 billion by 2016
In what may be the first significant acquisition of a major content marketing firm by an agency holding company, New York-based CHR Group has acquired Studio One, one of, if not the pioneer in the field of digital content marketing services
WPP announces that its wholly-owned operating company Ogilvy CommonHealth Worldwide, the health communications experts of Ogilvy & Mather, has acquired Element Marketing Group (“Element”) in the United States. Element’s revenues for the year ended 31 December 2013 were US$8.3 million with gross assets of US$2.4 million as of 31 August 2014. Element’s clients include a […]
Brad Stone, a technology writer at Bloomberg Businessweek, whose contacts at Amazon have proven fairly reliable in the past, says the newspaper is working on a magazine-style subscription app that will be released soon for the Kindle
Having agreed a deal in January worth up to £5m over time for UK and US-based Republic Publishing, Next Fifteen is spending another $6.6m (£4.1m) in cash on US-based Story Worldwide
According to the FOLIO:’s annual survey of city and regional magazine publishers in the US, print may be dying, but it’s still lively enough to carry the city and regional magazine industry
According to the FOLIO:’s annual survey of city and regional magazine publishers in the US, print may be dying, but it’s still lively enough to carry the city and regional magazine industry
News Corp and Move, Inc. announced today that News Corp has agreed to acquire Move inc, a leading online real estate business
Townsquare Media is bolstering its publishing portfolio with the acquisition of XXL, a hip hop title previously owned by Harris Publications
Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date
Dentsu Aegis, which is owned by Japanese holding company Dentsu, has struck a deal to acquire search and performance-marketing agency Covario
Transaction reflects the strength of company’s business model and growth strategy in key market segments
In coverage and in practice, the media continues to intertwine with big data. NewBay Media is keeping pace with the trend by acquiring data-driven television research firm, Ratings Intelligence
