Today’s news from the World Federation of Advertisers — that nearly three in four are unhappy with programmatic and prefer traditional media buying — is not a major surprise
Today’s news from the World Federation of Advertisers — that nearly three in four are unhappy with programmatic and prefer traditional media buying — is not a major surprise
MediaPost talks to Ben Jankowski about the adoption of programmatic media-buying and new forms of data for targeting audiences
MediaPost talks to Ben Jankowski about the adoption of programmatic media-buying and new forms of data for targeting audiences
The World Federation of Advertisers (WFA) has published new guidance detailing how brands can get the most from the new programmatic landscape