The World Federation of Advertisers (WFA) has published new guidance detailing how brands can get the most from the new programmatic landscape.
The guidance highlights key steps that brands can take to improve the return they get from investment in digital advertising via programmatic platforms. The steps range from basics such as asking the right questions to the more complex process of negotiating individual contract terms. Advice is also offered on particular technology stacks that clients might choose to use.
For the full story read Mediapost