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Posts Tagged "Zenith"

Internet ad spend to exceed 50% of all global expenditure by 2021

0
By Martin Wright
July 9, 2019
News

According to Zenith internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7 to 4.6% since March.

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Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion

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By Martin Wright
March 26, 2018
News

Publicis Media’s Zenith unit has indeed upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects that global ad spending will expand 4.6% in 2018 — up from the 4.5% rate of growth it last projected in its December 2017 release.

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Zenith downgrades global ad forecast

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By Martin Wright
September 12, 2017
News

Macroeconomic troubles have prompted Zenith to lower its global ad-spend growth prediction to 4% for 2017. Total expenditures are now expected to reach $558 billion

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Latest Posts

  • May 16, 2022
    By Martin Wright

    Arc partners with Bridge2Food

    Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announced today it has entered into an investment partnership with Bridge2Food, a membership and events business in the plant-based food and proteins industry

  • May 10, 2022
    By Martin Wright

    Future acquires WhoWhatWear

    Future plc (LSE: FUTR; “Future” or “the Group”), the global platform for specialist media, today announces the acquisition of WhoWhatWear, a leading digital-only women’s lifestyle publisher based in the US from Clique Brands Inc.

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