The Economist adopts time-based ad sales

EconomistThe Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future.

The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption of time-based selling in early 2015.

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