Twitter acquires mobile ad exchange MoPub

Twitter on Monday confirmed that it will acquire mobile advertising exchange MoPub as it seeks to incorporate real-time bidding (RTB) into its own ad platform. Terms of the deal were not disclosed

Terms of the deal were not disclosed, but TechCrunch — which broke news of the deal — reported that Twitter is buying MoPub for $350 million in stock, citing people familiar with the transaction. It also indicated that Twitter beat out other bidders for MoPub including mobile ad network Millennial Media.

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