UPDATE: Trade shows and Referrals best B2B lead generators

Software AdviceAccording to the annual B2B Demand Generation Benchmark report from marketing technology consultancy Software Advice, to understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best: 77% of marketers said they generated a “somewhat” or “very high” quantity of leads, and 82% said they generated leads of “good” or “excellent” quality.