Viki, the global TV streaming platform that just got snapped up for a reported $200 million by the Japanese e-commerce giant Rakuten, is launching branded channels on its site to present shows from broadcasters like Korea’s SBS and Japan’s TV Asahi in a more coherent fashion. Viki plans to eventually launch personalized channels for each and every user.
Most people still just watch shows from 15 or fewer channels. So why not combine the shows people want, plus some recommendations for thing they might like, to one personalized channel? It’s almost like an a la carte cable play on the web.
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