We All Owe Federated Media Debt Of Gratitude ……. so says Mediapost

Last week Federated Media split its legacy content marketing business from its programmatic, ad-buying business, which is now called sovrn. Whether this move spells an end for Federated Media or whether the content marketing arm will bloom again at LIN Media is unclear. But surely it marks the end of an era, so I thought we could reflect on the intellectual legacy that Federated Media left behind.

For the full story click Mediapost