New York – November 30, 2011 — Cohn & Wolfe (www.cohnwolfe.com) announced today it has signed an agreement to acquire, subject to regulatory approval, impactasia, an independent public relations agency with an established network of offices throughout Greater China. The deal will triple Cohn & Wolfe’s size in the region, where the company will immediately merge its own Beijing and Shanghai offices with impactasia to become one of Greater China’s prominent agencies.
The merged agency, Cohn & Wolfe-impactasia, will have more than 80 professionals and will work with domestic, regional and international brands across a wide range of industries, including travel & tourism, art & design, luxury goods, healthcare, technology, FMCG and more. The new company will provide impactasia’s current clients access to an award-winning international network, while giving Cohn & Wolfe a Hong Kong presence. In mainland China, it will add depth and on-the-ground capabilities in this increasingly important market.
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