WPP participates in funding round for Fullscreen

LONDON — WPP (NASDAQ:WPPGY) announces that it has participated in the Series A funding of Fullscreen, Inc., a digital media company. Fullscreen offers innovative technology and premium services to content creators and to world’s leading brands to develop their presence on YouTube.

WPP has invested in the Series A round, along with The Chernin Group and Comcast Ventures.

Fullscreen’s global network generates over 2.5 billion monthly video views and reaches over 150 million subscribers. Fullscreen was founded in January 2011, by CEO George Strompolos, a co-creator of the YouTube Partner Program. The company is based in Culver City, CA, and employs 150 people.

Fullscreen will use the investment proceeds to help support the company’s domestic and international expansion. This expansion will include content, technology and sales, with a key focus on fast growing markets, including Brazil, India and Russia. The company will also apply the increase in capital to finance new content initiatives, as well as accelerating the development of its sophisticated SAAS technology. This technology enables video creators and brands to build and engage with desired audiences online.

For the full story click WPP