PARSIPPANY, N.J. – Today sees the formal launch of Ogilvy CommonHealth Asia Pacific (OCH AP), part of a global network under the Ogilvy CommonHealth Worldwide (OCHWW) banner headquartered out of Parsippany, New Jersey. OCHWW is a globally recognized leader in the field of healthcare communications, offering a full continuum of services to the healthcare industry including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, medical education, research and analytics and strategic consulting. Leading Ogilvy CommonHealth across Asia Pacific is Rohit Sahgal, who has been Regional Director for Ogilvy’s health offer since January 2012.
The Asia Pacific launch of OCHWW creates a uniquely ‘glocal’ healthcare specialist agency network that will provide innovative marketing communication solutions tailor-made for the Asian health & wellness environment. From managing the complexities of a ‘genericised’ environment to creating strategies for mature brands as well as developing scientific and creative innovation for emerging diseases – Ogilvy CommonHealth Asia Pacific aspires to become a valued partner for global, regional and local pharmaceutical, Devices, OTC, Nutrition & Wellness marketers.
With established healthcare specialist offices in China, Hong Kong, Australia, Singapore, Japan, and India; the Ogilvy CommonHealth Asia Pacific offer has been carefully constructed over the last two years to create a spectrum that ranges from deep scientific marketing strategies, creativity to PR-Health expertise. All these offices are ideally structured to provide flexible resources, which can support not only very specific in-market solutions but also play a key part in global consolidations and providing greater effectiveness and efficiencies to our clients.
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