WPP's Xaxis agrees to acquire Bannerconnect


WPP’s largest trading desk, Xaxis, has acquired Bannerconnect, a programmatic technology provider. The acquisition is the latest in a string of recent moves by WPP to strengthen the Xaxis offering. In December, Xaxis merged with 24/7 Media to create a massive programmatic media and technology platform. One week later, Xaxis acquired programmatic tech provider Crystal Semantics.

Press Release Extract: WPP announces that its wholly-owned operating company Xaxis, the global programmatic media and technology platform, has agreed to acquire Bannerconnect, a leading media trading firm based in the Netherlands. Bannerconnect specialises in providing infrastructure and services for digital media trading to publishers, advertisers and media agencies.

Bannerconnect’s technology offerings, including its industry-leading real-time optimisation platform Bright™, are complementary to the current global capabilities of Xaxis. Bright™ provides advertisers with real-time optimisation technology and visualisation tools for their digital campaigns.

Founded in 2004 in Sittar, the Netherlands, and with offices also in Amsterdam and London, Bannerconnect employs over 40 people. Bannerconnect’s revenues for the year ended 31 December 2013 were EUR 4.3 million with gross assets as at the same date of EUR 8.3 million.

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