Accenture Scoops Up Meredith’s Digital Agency

Accenture is making one of its largest acquisitions to date by purchasing publisher Meredith’s digital agency, Meredith Xcelerated Marketing (MXM). Terms of the deal were not disclosed.

The NY-based MXM employs more than 450 technologists, creative and performance marketing professionals across the U.S. and Canada. MXM specializes in data-driven content, customer data, marketing strategy and creative development with a client roster that includes Barilla, Bob Evans Restaurants, Kraft Heinz, Lowe’s, Volkswagen and WebMD.

Once completed, MXM will follow a number of marketing-related acquisitions by Accenture in the past five years, including Mackevision, Rothco, Altima, MATTER, Wire Stone, Clearhead, Media Hive, The Monkeys and Maud, Kunstmaan, Karmarama, SinnerSchrader, IMJ, AD.Dialeto, Pacific Link, Chaotic Moon and Melbourne-based Reactive.

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