Magna Global forecasts programmatic media-buying to reach $53 billion in 2018

The big news out this morning in the programmatic space — other than the fact that Advertising Week kicks off, which the Wall Street Journal is dubbing the (Programmatic) Advertising Week — was the updated tracking study from Interpublic’s Mediabrands’ Magna Global unit, which forecasts programmatic media-buying to reach $53 billion in global ad spend in 2018.

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