What's 'Programmatic'?

media postProgrammatic ad technologies have been put to use around the globe, and some recent reports pin Europe as one of the fastest growing regions of adoption. But that’s not to say there isn’t plenty of room left for growth overseas.

One in four (25%) European marketers have never even heard of “programmatic,” according to a new report from AppNexus, Warc and IAB Europe.

The three companies surveyed over 600 agencies, publishers and marketing departments across UK, Spain, Germany, France and Italy to get some insight into how programmatic is being used in Europe. The survey was conducted in April/May 2014.

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