WPP's VML launches operations in Australia

SYDNEY — VML, a leading global digital marketing agency with more than 1,000 employees on five continents, has launched full operations in Australia. The new office in Sydney is part of a global rollout and follows the recent launch of offices in São Paulo, Singapore and Mumbai, extending the agency’s reach, resources and expertise.

Since VML’s founding 20 years ago, the agency has consistently delivered creative solutions at the intersection of marketing and technology. VML’s client portfolio includes Colgate-Palmolive, Dell, Ford, Gatorade, Kellogg, Microsoft, Revlon, SAP, Western Union, Xerox and others. Recently VML was selected by Advertising Age as one of the top-10 Standout advertising and marketing agencies in North America in its Agency A-List program.

VML launches its Australian operation in collaboration with Y&R. In addition to operating as a full-service digital marketing provider, VML is partnering with Y&R to serve as a digital backbone for shared clients and initiatives. VML’s global digital scale and Y&R’s established client relationships will be an unprecedented combination in the market.

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