6 reasons why media companies should be more obsessed with technology

media-briefing-logoAt the PPA’s Reinvented conference last week, The Drum reported DC Thomson CEO Ellis Watson saying that “publishers must remember to focus on their core offering and get back to basics” and the “obsession” with technology was “getting ridiculous.”

There’s no doubt that publishers need to get “the basics” right, but in the internet age both good content and good technology are necessary, if not sufficient, requirements for a media business that wants to still be here in 10 years time. If anything, publishers are nowhere near obsessed enough about getting the technology right, and here are six examples why:

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