Yesterday The Media Briefing published a piece by our contributor Kevin Anderson titled ‘The collapse of the attention economy’. Its central tenet is that an overabundance of content to which we all have access has led to an unsustainable environment in which scale is all and practically impossible to achieve.
As a result, the valuations of publishers has become uncoupled from actual performance and we’re all flailing around to find an accurate measure of success (that doesn’t make us look bad in comparison with our competitors).
For the full blog read Sutcliffe in The Media Briefing